Monday, October 29, 2007

Simpler Video Ads (for advertisers) With Adap.tv

adaptvlogomini.png 2007 has been a milestone year for video advertising with a gamut of companies attacking the opportunity from every which way. Today Adap.tv, a relatively new entrant into the contextual video advertising space, is announcing a new initiative with potential to propel it to the front of the pack. Adap.tv is letting advertisers without any video advertising experience jump right in with practically no effort, and zero production cost.

Generally speaking, advertisers face a number of challenges in respect to in-video advertising: Pre/Post rolls typically cost in the $10-$30 per CPM range. On top of that, producing the ads themselves is a costly endeavor. Then there's the matter of being able to convey only a single message. Lastly, the inability to safeguard against ad placement in questionable content is a major deterrent for many advertisers.

adap.tv's new offering tackles most of these issues head-on, with the most interesting aspect being support of keyword and product datafeeds—routinely used to structure search engine marketing campaigns. This is significant because it means that advertisers can reuse existing datafeeds by importing them right into adap.tv for instant targeted video advertising campaigns. Advertisers using AdWords or Overture can easily export their campaign structures to CSV format, upload them into adap.tv, and presto: instant video ads.

On top of datafeed support, adap.tv is also introducing:

  • Content Rating: Advertisers can employ content rating levels—G, PG, PG-13 & NC-17—in three dimensions: violent, sexual and illegal content. Rating levels are automatically determined for each video through adap.tv's content analysis technology.
  • Ad Templates: Brand oriented look & feel can be leveraged through ad templates which can range from flat, to animated, to interactive (see video below).

Amir Ashkenazi, CEO, claims that publisher and viewer growth is doubling month-over-month and that the company serves ads and pays publishers on almost every video view. Advertisers now include the likes of Amazon, Kayak, EVOgear and Let'sTalk.

The race for UGC video monetization is in full throttle and while it's hard to pin-point a clear leader at this point, adap.tv is certainly positioning itself as a player to keep an eye on. VideoEgg and others are also strong contenders, and YouTube is the 800 pound gorilla.

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Jailbreak Your iPhone or iPod Touch with One Click [How To]

appsnapp-installation.JPG
Jailbreaking the iPod touch/iPhone is now an utterly simple, one-click affair—which means if you've been waiting to jailbreak your iPod touch or iPhone (since the 1.1.1 firmware upgrade), the time is now. Just point your Safari browser to http://jailbreakme.com/ and click the Install AppSnapp link. It may sound scary, but the web site takes advantage of a mobile Safari exploit to install Installer.app (the gateway application for installing more applications) to your device. If you give it a try, here's what you can expect.

After clicking the Install AppSnapp link, Safari will close (or at least it did for me) and your phone will eventually return to the "Slide to Unlock" screen (it could take up to 5 minutes, depending on your connection speed—the whole process literally took less than a minute on my phone). The AppSnapp instructions state that once you slide, you'll see the Installer.app icon, meaning you're ready to go. When I tried unlocking my phone with the slider, it froze up, so at this point, I just restarted my iPhone. When it finished booting up, there was Installer.app in all it's glory, ready to install all sorts of goodies on my iPhone. "What kind of goodies?" you ask. Applications like these, for example:


The iPhone/iPod touch applications available have actually improved and broadened a lot since just last month when I made that iPhone app gallery, so there are still a whole lot of great apps available that aren't included in the gallery. As you may remember, we showed you how to jailbreak your iPhone using a couple of different methods several weeks back, but this one-click Safari hack requires absolutely no hacking skills—or even advanced computer skills. As always, proceed at your own risk. This method does exploit your phone and could potentially give access to your info if malicious forces were at work. However, one of the particularly interesting things about this installation method is that not only does it install Installer.app, but it also fixes the exploit that allows this to happen.

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Two-faced Pantech Duo officially launches on AT&T

No surprises here, but the Pantech Duo (split-personality and all) has officially arrived in late October, just as we were led to believe. Ready to rock texters' worlds on AT&T, the Duo does indeed boast Windows Mobile 6, a QWERTY keypad and a numeric 'board for your convenience, UMTS / HSDPA compatibility and a 320 x 240 resolution display. The unit measures in at 4.02- x 1.97- x .83-inches, and if you dig what you're seeing, it can be yours today for $199.99 if you're cool with signing a two-year agreement.

[Via Reuters / Yahoo]

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SanDisk starts shipping 8GB microSDHC and M2 cards

SanDisk was trumpeting its 8GB microSDHC cards all the way back in June, but it's taken until now for the company to ship the little buggers -- but we're also getting an 8GB Memory Stick Micro (also known as M2) version as a reward for our patience. The 8GB SDHC card will set you back $139, while the M2 stick is $149, and both should be in stores worldwide now, according to SanDisk.

 

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Samsung unveils Super-WriteMaster 16x DL DVD burner


Samsung has rolled out its fastest DVD burner yet, with the Super-WriteMaster (ha!) SH-S203N running at 20x for DVD± R discs, 16x for dual layer DVD+R variants, 12x for DVD-RAM, and progressively slower for other disc standards. It's all kitted up with a SATA connection standard, and supports LightScribe burning so you know what the hell's on that disc you just burnt. Samsung says this is the fastest dual layer DVD burner out there: we don't know if that's true, but we do know it's faster than our crappy 8x DL burner. Pick it up anywhere from now for $79.99.

 

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Create A Backup Image of Your System with DriveImage [Featured Windows Download]

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Windows only: Freeware application DriveImage XML creates and restores images of any drive or partition on your system. That means that next time you freshly install Windows on your computer (whether XP or Vista), you can back up that clean and sparkling system state with DriveImage XML. If things get messy down the road, you can just as easily restore that fresh system state with the program's simple interface. We've given you the complete guide to system partition imaging and restoring from the open source perspective, but the freeware, Windows-only DriveImage XML offers a much more user-friendly alternative for the faint of heart.

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Run a Better Google Talk on Your Desktop with Prism [Mozilla]

prism-gtalk.pngEver since Google updated the web-based Google Talk gadget, I've firmly felt that the web-based Google Talk is head and shoulders above the desktop client (if you don't need file transfer or voice calls, that is). Last week we told you about Prism, Mozilla's update to the stripped-down browser and web application environment WebRunner. Put the two together (using this URL when you create the Prism application) and you've got what feels very much like a desktop version of the Google Talk gadget. Prism is still very early in development, currently Windows-only, and—honestly—requires way more memory than I'd like (around 30MB for my Google Talk), but with more time and development, the single-use approach to web applications as desktop apps could catch on. Thanks Jon!

Prism [Mozilla Labs Blog]

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Google “People” Reader

Amanda Mooney has a great idea: Google (GOOG) should build "capability to import my Outlook, Ziggs, LinkedIn and Plaxo contacts into my Reader account and have Google instantly subscribe to news and blog feeds related to my people." In other words, they can implement some sort of "auto discovery" and turn Google Reader into a life stream aggregator ala Facebook. The only negative: Google will have even more information about us. What do you guys think?

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Toronto Star runs paid "anti-counterfeiting" ad as news


The Toronto Star ran a huge advertising section promoting "anti-counterfeiting legislation" that attacks Canada's generic drugs and serves as a back door for DRM laws and Draconian copyright penalties -- but they ran it as news, even though they were "sponsored" by the Canadian Anti-Counterfeiting Network.The claims in the "article" were one-sided and ignored the rebuttals that the paper's own Michael Geist had published. Link

See also: Anti-counterfeiting treaty turns into maximum copyright free-for-all

Update: A reader writes, "The Torontoist blog points out that in the same issue, the Star ran a lengthy story on how to find a knock-off bag in New York , complete with directions."

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Next-gen credit cards to feature miniature displays and keypads

from Engadget by

As if there wasn't enough temptation to get into debt, credit card manufacturers are now looking to stick fancy displays and keypads directly onto cards. The "Credit Card Embedded Authentication Device" was put together by Innovative Card Technologies and eMue Technologies, and uses the screen and keypad to provide security for online and mobile based banking transfers: the user enters their pin into the card, which gives back a one-time use code to authorize online transactions. The card will get its "consumer debut" -- whatever that means -- in Paris this November, at the Cartes & IDentification event.

[Via Bsams]

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EZFetch HD media streamer can stream off N-series phones

Filed under: ,


The FCC database continues to be full of weird and wonderful toys, and the EZFetch HD media streamer from EZ 4 Media certainly fits that description -- in addition to streaming content off networked PCs, it can also grab content from Nokia N-series devices and display it on your TV. Connections include the usual SD composite jacks, as well as optical audio, DVI-D, Ethernet, and built-in 801.11g wireless, and codec support is pretty spectacular, including H.264, XviD, DivX HD, MPEG4, WMV, and VOB. The N-series integration is the big feature here, however -- not only does the EZFetch stream content from any WiFi-capable N-series device, you can also use the N-series as a remote to control the entire EZFetch system. No word on pricing or availability, sadly, but RF spectrum test geeks can check out all the test results at the read link.

Read -- EZ 4 Media website
Read -- EZFetch FCC listing

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3's Skype/Cellphone Phone Launches in UK [VoIP]

skypephone3a.jpgThe Skype/Cellphone we've been keeping our eye on has just launched under provider 3 in the UK. It looks quite similar to Netgear's old Skype phones, but of course has standard cellphone calling as well as Skyping capabilities. It's cool because Skype to Skype is free, but SkypeOut and SkypeIn—which uses the Skype network for cheaper calls to regular numbers—is disabled. [RedHerring via Reuters via WirelessInfo]

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Intel's Core 2 Extreme QX9650 review roundup confirms the 45nm Penryn hype


Intel's first 45-nm processors have just rolled off the assembly line in the form of the quad-core QX9650 desktop CPU. This 3.0GHz Yorkfield-class proc based on Intel's Penryn microarchitecture brings a 1,333MHz front side bus to Intel's Core 2 Extreme family of processors. Sounds a lot like Intel's 65-nm 3.0GHz Core 2 Extreme QX6850 Kentsfield-class processor launched in July, eh? Not so. According to benchmarks already announced by Bit-tech, Hot Hardware , PC Perspective, and more, the new processors are smokin' fast while consuming "much less" power in the process. With final thoughts like, "the new Core 2 Extreme QX9650 is simply the fastest processor for gaming, media encoding and just about anything else you could do on your PC," really, what else does the average consumer need to know? Overclockers, silencers, and enthusiasts: these links are for you:

[Via I4U News]

Read -- PC World review
Read -- Hot Hardware review
Read -- Bit-tech review
Read -- PC Perspective review

 

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NVIDIA debuts cooler, cheaper, smaller GeForce 8800 GT

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Even if it's smaller, cooler, and cheaper than its higher end brethren, that unfortunately doesn't mean it's better: the formerly G92-codenamed NVIDIA GeForce 8800 GT sits in the middle of the 8800-series with a single slot configuration that uses 100 Watts less power than the top of the range model, but with a lower clock speed and six less "stream processors." It's a fair bit higher spec than the GTX and GTS models though, with the same "stream processor" (what the hell are these?) clock speed as the Ultra at 1500MHz, and a memory frequency of 900MHz. It also supports PCIe 2.0 and the PureVideo HD engine which offloads H.264 encoding onto the GPU. It sells for between $199-249, and should be available within the next few days at the usual online stores.

 

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Pantech Duo C810 pops for AT&T retail

from Engadget by Thomas Ricker
  We're still waiting for it to grace AT&T's pages, but it looks like the WinMo 6 Standard Pantech Duo C810 is now available in most AT&T retail stores for $249 with two-year contract. Phonescoop has the full spec rundown and video hands-on of AT&T's new quad-band GSM / HSDPA dual-sliding QWERTY. Besides that rough, chubby look the phone also sports more than a few operational oddities including a mysterious "turbo mode" and the fact that sliding the phone open and shut does not answer or hang-up your calls. Fat? Sure, but still trimmer than the Helio Ocean also manufactured by Pantech. Check the video review after the break.

[Via Pocketnow]

Continue reading Pantech Duo C810 pops for AT&T retail

 

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