Tuesday, September 11, 2007

Beautiful colored kaytdids

200709111411 Asahi Shimbun reports that a woman in Osaka discovered these pretty katydids in a field.
Osaka Museum of Natural History entomologist Itaru Kanazawa identifies them as the larvae of Euconocephalus thunbergi (”kubikirigisu” in Japanese), a close relative of the katydid. While he says it is normal for these insects to change between green and brown to match their surroundings, pink and white are considered abnormal.
Link

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TNS: Ad Spending Slips Two Quarters in a Row

Source: http://adage.com/mediaworks/article?article_id=120363

Gains for Cable TV, Consumer Mags, Outdoor and Web

NEW YORK (AdAge.com) -- U.S. ad spending in the first half of this year slipped to $72.59 billion, a 0.3% decline from the first half of 2006, as the second quarter repeated the falloff of the first.
The top 10 advertisers' collective outlay fell 2.2% in the first half as five of them made significant cuts.
The top 10 advertisers' collective outlay fell 2.2% in the first half as five of them made significant cuts.

If the drop seems slight, remember that media sellers' costs are rising fast. Even more unsettling, this is the first time since 2001 that media ad spending has fallen for two quarters in a row, according to TNS Media Intelligence, which produced today's numbers. More challenges ahead "While the protracted downturn in automotive spending has been a prime contributor, the overall results reflect weakness across a wide range of industries and advertisers," said Steven Fredericks, president-CEO of TNS. "Given the uncertainties about near-term economic growth and consumer spending, we expect core ad spending will continue to face challenges during the second half of the year." It's true that the first quarter of 2006 was blessed by the Winter Olympics ad bonanza, but it would have been soft even without the Olympic effect. And the second quarter declined without any particularly tough comparison from 2006. The only media to gain were cable TV, which was up 2.8%; consumer magazines, up 6.9%; Sunday magazines, up 4.3%; Spanish language magazines, up 13.1%; outdoor, up 3.6%; and, of course, the internet, up 17.7%. That internet figure doesn't include keyword search or video advertising -- TNS doesn't track those. TV feels pain The brunt of the budget cuts hit network TV, which was down 3.6%; spot TV, down 5.4%; business-to-business magazines, down 7.2%; local magazines, down 4.2%; local newspapers, down 5.7%; national papers, down 6.4%; Spanish language papers, down 4.4%; local radio, down 1.5%; national spot radio, down 5.3%; and network radio, down 4.4%. The top 10 advertisers' collective outlay fell 2.2% in the first half as five of them made significant cuts. Spending fell 12.5% at AT&T; 25.1% at General Motors; 7.9% at Time Warner; 9.1% at Johnson & Johnson; and 2.6% at Walt Disney. Fortunately for the media business, the other half increased their budgets. The biggest advertiser, Procter & Gamble, raised ad spending 1.8% to reach $1.61 billion. Spending also rose at Verizon Communications, which was up 8.8%; Ford Motor, up 2.7%; Sprint Nextel, up 13.5%; and National Amusements, up an impressive 56.5%. By category, declines registered in telecom, which was down 6.3%; nondomestic auto, down 6.1%; domestic auto, down 10.8%; and travel and tourism, down 1.2%. The biggest category of the half, financial services, expanded spending 3.5%. Local services and amusements spending increased 2.1%. Miscellaneous retail (excluding department stores, food stores and home furnishing and appliance stores) grew 0.2%. Direct-response advertising rose at the greatest rate, 11.3%. Personal-care products grew 6.7%. And restaurants expanded 0.8%.

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Adobe: Photoshop Goes Online and Free

psx_screenshot.jpgWhile it's still a teaser at the moment, John Nack (senior product manager for Photoshop) has confirmed the development of Photoshop Express. It's a free online photo editor that's not meant to replace Adobe's current offerings, but "make Adobe imaging technology immediately accessible to large numbers of people." And from the screenshot here you can tell it's not even a dumbed- down Photoshop, but an entirely new product (that reminds us of something from the new iLIfe).

The announcement follows Adobe's implementation of Premiere Express, their online video editor, and it signifies a fairly progressive market plan by Adobe. In a content creation culture where every teen is a video editor, the democratization of powerful multimedia tools online allows Adobe to reach out to this new generation without abandoning their industry professional bread and butter. And it makes us want to remind kids that we once edited a movie on a VCR (after walking 30 miles barefoot in the snow, aiming our kite for lightning to capture the electricity to do our work). [adobe]

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Canon firmware hack unlocks features on DIGIC II-based cameras

This hack has been floating around the internets for a little while now, but it looks like Canon users have just recently begun to catch on to its charms, and its fairly significant benefits. For those not up to speed, the so-called CHDK firmware hack promises to unlock several advanced features of Canon's DIGIC II processor, not the least of which is support for RAW shooting, something normally reserved for higher-end cameras. Other hidden features including a live histogram, a "Zebra mode," a DOF calculator, and even a calendar, text reader, and games, among other things. While the hack should work with any DIGIC II-based camera "in theory," there's apparently only eight cameras that are officially supported, including the A610, A620, A630, A640, A700, A710, S2 IS, and the S3 IS. Of course, as with any firmware hack, you should proceed at your own risk, but those daring enough can find all the information they need by hitting up the read link below. [Via Gadget Lab]

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A Cleaner Burn: Eco Fire Fighting

fire1.jpgAccording to the National Interagency Fire Center, the federal government spent $1.5 billion fighting fires last year, and with a near-record wildfire season underway, that number is sure to continue to rise. Unfortunately, much of that money was spent using equipment that spews toxic chemicals and emissions to douse the flames–sort of like saving the forest while damaging the trees (not to mention the wildlife).

Innovation in eco-fire fighting hopes to change that. Arkansas-based Working Chemical Solutions bills its Fire Blockade product as “the fastest, greenest, simplest and cleanest fire suppression system available.” (FYI, the product is the brainchild of Robert C. Smith, a former LSU Tigers defensive end turned biochemist who watched his laboratory burn to the ground — whoa.) Unlike dry chemicals and foams, water-based, biodegradable Fire Blockade doesn’t attack the oxygen in the fire; instead it alters the chemistry of the fuel surface and lowers the temperature of the fire dramatically so it can be more easily extinguished.

Summit Environmental Corp of San Diego has taken eco-fire fighting a step further–the nine-year-old company that previously developed products as diverse as organic skin care and toxic spill clean-up has recently refocused and declared itself on a “Green Firefighting” mission. The company is now 100% focused on its USDA-approved non-toxic Flameout fire suppressant and the development of technology for water and energy-saving fire vehicles.

While we couldn’t find any hybrid fire engines out there yet, if you’re ever unlucky enough to find yourself in a burning building in Sacramento, you might be cheered up by the fact that DaimlerChrysler’s one and only Mercedes Benz F-cell, the first fuel-cell powered fire response vehicle, is in service in the city as a supervisor’s vehicle. No, it doesn’t have a ladder and a hose, but hey, it’s a start.

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quick stats for MusicSamplr


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Monday, September 10, 2007

Cellphone: Semacode Bars Speed Up Shopping and Bankruptcy

hm1.jpgYou know that hot half-naked woman you see on the billboard outside of your work? Well, now you can own her shirt. H&M -- or the European version of the GAP -- is creating billboards and magazine prints that will allow you to buy clothing using your cellphone's camera. Unfortunately, you still can't buy the actual model.

Black-and-white patterned boxes called Semacode bars will be placed on advertisements which carry coded information that will bring the shopper to the retailer's product catalog. You'll then be able to buy the clothes using your cellphone account, making it that much easier for your spouse to rack up an insurmountable debt and send you to an early grave. [CherryFlavor via SciFi]

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dyeSight $2 Multi-Touch Pad

By Erling Ellingsen on June 12, 2007

I guess most of the people reading this will have seen some of the multi-touch demos by Jeff Han, Apple and Tactiva. I wanted to play around with some ideas that required a multi-touch pad, but there aren't any devices available (Tactiva aren't shipping...)

Long story short, I made a simple one from a plastic bag, some dye and a camera:

Source: http://blog.medallia.com/2007/06/dyesight.html

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RFID implants linked to animal tumors

VeriChip -- and other vendors -- have been busily implanting radio-frequency ID (RFID) chips in human and animal subjects ever since the FDA approved the process. But a series of studies conducted from 1996-2006 noted a high incidence of dangerous tumors arising at the sites of RFID implants -- something the FDA apparently did not consider when it approved the procedure.

Cancer or no, I wouldn't go near an RFID implant. These things don't have off-switches. They don't have disclosure policies. They don't have logs, or even notifiers. That means that you can't stop people from interrogating your RFID, you can't choose who gets to interrogate your RFID, you can't see who has polled your RFID -- and you can't even know when your RFID is being read. You wouldn't carry normal ID that behaves this way, but from London's Oyster Card to the DOT's FastPasses to the new US passports, these things are being stuck to our person in ever-greater numbers.

And while manufacturers claim that these things have inherent security because they can only be read from a few centimetres away, hackers have already ready them at more than 10m distance.

Leading cancer specialists reviewed the research for The Associated Press and, while cautioning that animal test results do not necessarily apply to humans, said the findings troubled them. Some said they would not allow family members to receive implants, and all urged further research before the glass-encased transponders are widely implanted in people.

To date, about 2,000 of the so-called radio frequency identification, or RFID, devices have been implanted in humans worldwide, according to VeriChip Corp. The company, which sees a target market of 45 million Americans for its medical monitoring chips, insists the devices are safe, as does its parent company, Applied Digital Solutions, of Delray Beach, Fla.

Link See also: How thieves steal RFID-enabled cars HOWTO disable your new, RFID-laden US passport CA bill would ban forced subdermal RFID-tagging of humans HOWTO make an RFID virus Report: "contactless" credit cards with RFID are easily hacked DIY self-RFID-chipping HOWTO, Wed. Jan 4 at Dorkbot in NYC HOWTO build an RFID skimmer Hello Kitty anti-RFID skimming sleeves Personal firewall for the RFIDs you carry Interview with RFID implantee Former Bush official signs up for RFID implant How RFID hackers can steal gas, cars, and office access HOWTO turn a disposable camera into an RFID-killer UK RFID passports cracked US Passports to get RFID chip implants in 2006 US starts issuing RFID passports, despite security concerns Audio from Bruce Sterling's "Arphid nor RFID" rant Why RFID-chipped US passports are a bad idea Why new US passports can be read without permission US govt admits RFID passports are danger to Americans

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Weekend Feature: The How of Habbo Hotel

Augustine: one of the oldest online multi player "worlds" around

Habbo.com How did a small Finnish company create an online world which now boasts the largest current active user base in Europe and North America (about 6.5 million)*, far larger than World of Warcraft (around 4.5 million, not counting its Chinese audience)? Last week, Sulka Haro of Sulake Labs flew all the way to the Game Developer Conference in Austin, Texas to explain how the teen-oriented, Shockwave-driven Habbo Hotel has grown from a tiny 2.5D space of two rooms into a massive place that last year made an estimated $77 million in annual revenue. (Much smaller earnings than Blizzard's WoW, to be sure, but then, Sulake has a staff of just 300 to Blizzard's 2700.)

Gamasutra was on hand to take great notes, which is a good thing, because very few developers reportedly attended Haro's talk. (The phenomenal success of Habbo Hotel continues to be criminally under-appreciated by the game industry.) Reading Gamasutra's coverage, I've gleaned five takeaways that strike me as most valuable.

Old School Ages Better

Originally launched in 2000 as a two room space made to promote a Finish pop group, Sulake was surprised to find the place swamped by international players who couldn't even speak the language; they retooled and expanded as Hotel Goldfish, then re-dubbed to become Habbo Hotel. Throughout that time, Habbo has retained the same look of blocky, pixel-heavy, 2.5D graphics.

"It's actually served us pretty well," says Haro. "If you think about 3D games from seven years ago they look pretty terrible. And the kids who play this game don't even know what the word 'retro' means. It's just another look to them." Upgrading to 3D graphics (the game industry assumption) would have required enormous development costs, and by requiring a better computer to run, cut out much of their audience.

More Revenue Streams, not Less

Initially launched with premium SMS as a payment model for virtual furniture, Sulake had to tweak this scheme to prevent hacking, then when they went opened in UK in 2001, where few kids had cell phones back then, changed to selling virtual currency. They've added "rare item" sales, external advertising, and other revenue channels, and a wide variety of ways for kids to pay. This is in marked contrast to most other MMOs, which are generally tied to a single major stream. Not a good idea, especially when dealing with an international audience. "Credit cards and prepay cards are cool — but they just don't cut it in the global market."

Roll with the Churn

To me, the biggest surprise is just how many Habbo accounts have been created, in relation to active users: 80 million to 7.5 million. (Parenthetical: this is roughly the adoption rate of Second Life, which is 12-15%, and I suspect most other free account-driven worlds, too.) Haro evidently didn't address Habbo's high churn rate at GDC, but what's striking is that it hasn't mattered to its popularity. My guess is that the turnover is a necessary part of it, as kids experiment with numerous different avatars, before finding the community and the identity they want to stick with.

Different Countries Mean Different Audiences

Haro mentions a fascinating demographics analysis of players according to personality types (Rebels, Creatives, Achievers, Loners, Traditionals), and unsurprisingly, these vary according to nation. (The US has a lot of Achievers, and Japan, a lot of Loners.) This suggests that content and experience should be tweaked to cater to these types, and to national expectations around them. At one point, Habbo's Japan area was swamped by Finns, leading to "a total catastrophe — the Japanese locked up their rooms and didn't allow people in their rooms unless they had a Japanese name." As a result, Sulake closed off the Japan region until its users had grown large enough not to feel overwhelmed by outsiders.

Another key demographic: Habbo is 51% boys and 49% girls, a rare gender parity that's surely crucial to its success as a social game.

Think Play Space, Not Game

Haro calls Habbo a "gameless game", adding "I'm very proud that we have this core gameplay without going out and killing monsters." Instead, they've created a number of themed rooms and let the players devise their own games around them. Habbo users have joined together to run their own roleplay areas, and the company keeps a light hand on community management, because then, "the players forget that the player-created content is the core of the world."

The reason this has worked so well, he speculates, is because it serves a deep need for adolescents. "If you look, little kids will play for hours… but teenagers are reaching the age where that's not socially allowed anymore. We're providing an environment where that's OK." (Also a philosophy behind Gaia Online, the US-based teen MMO showing amazing growth.)

If there's anything more interesting than the actual Habbo Hotel talk, it's who didn't really attend it: the game industry. GDC is the preeminent conference for both the creative and business sides of it, but according to several attendees, Haro's presentation attracted but a tiny audience, especially compared to a re-tread presentation on WoW, which was packed. "It was downright shameful how few people were at this keynote," veteran game designer Raph Koster moans on his blog. Koster has been the industry's biggest advocate of merging 2.0 principles to games, but he's still a largely solitary figure. "This was stuff that the crowd here needed to hear."

"Most of us are slow," fellow MMO vet designer Scott "Lum the Mad" Jennings acknowledges in his own worthy GDC wrap-up . "We obsess over what the big news was last year, much like hidebound militaries that always train to fight the war that they just got finished with." By that logic, maybe the industry will be ready to hear about Habbo Hotel in 2008– but as I've argued, it's probably way too late for them already.

  • The Gamasutra post puts Habbo at 7.5 million active users; in May, it was 7.9 million, largely from the EU and North America, with about a million, interestingly enough, from Latin America. See image, from Habbo spokeswoman Susan Mills.

Image credit: Habbo.com

habbo-active-users.png

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Powertip: How To run multiple versions of the same program on your PC

8 September, 2007 | written by mark | 11 comments Posted by makeuseof guest-writer Mark O’Neill

I was asked in the comments of a previous post how I managed to run multiple versions of Skype at the same time and while answering him, I thought it was worth turning my answer into a post. It isn’t just Skype that this can be used for. You can also use this method to run multiple versions of your favourite instant messaging program (if you have more than one ID) or multiple versions of your internet browser if you have more than one email account with the same provider.

With the Windows operating system, everything runs under a user account which you log into when you boot up the computer. Say for the purposes of this discussion, my main default user account on my PC is MARK_1. Well when I boot up the PC in the morning, MARK_1 will load and all programs I subsequently use will run under MARK_1.

But I sometimes help out a friend who runs a virtual telephone answering service through Skype. So obviously only one Skype line isn’t going to cut it. To open more Skype lines (without having to log in and out of Windows all the time), here’s what you do :

newwindowsaccount.gif

First, you need to set up more Windows user accounts. To make this simple, I’ll name them MARK_2, MARK_3 and so on. Since I have a German language computer, I can’t really post too many screenshots and I am unsure of the terminology on an English language computer so I will describe it to you in general terms and perhaps you can tell me the exact wording. In the Windows start menu, you have a “System Setup” option and in there is an option called “User Accounts”. This is where you maintain your Windows accounts, including the main administrator account.

Just open that option up, choose the new account option and set up as many new accounts as you need. YOU DON’T HAVE TO LOG OUT OF YOUR CURRENT USER ACCOUNT TO DO THIS! Plus you need to have administrator privileges to set up new accounts. So trying this at work is probably not a good idea as your IT department will probably not appreciate it.

runas.gifOnce the accounts are set up, go to the desktop icon (or the start menu link) of the program you want to start again and choose “run as”. This will open up a sign-in box with a drop-down list of your user accounts (which by now should contain the new ones you have just created). Just choose another account, enter the password (if you set one up during the account creation process) and the program will instantly open again under that new windows user account.

Using this method, I have run up to five Skype lines simultaneously and the ICQ chat program three times (although I am sure more is possible if you have the CPU capacity to support them all). As I said before, you can also use this method to run more than one Firefox browser to check email accounts or perhaps you want to be logged in as two different users in a social network? The possibilities for running more than one Windows user account is endless.

Can you think of other scenarios where running more than one user account would be beneficial? Let’s hear it in the comments!

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Record Industry Proves Again How Much They’ve Lost The Plot

recordindustry.jpgWarning: this is so stupid you might need to be sitting down.

The latest brainwave from an industry that continues to bleed revenue is the Ringle: a product that combines the single format with ringtones.

Each ringle will contain three songs: one popular track, a remix, an older track from the same artist and a ringtone. Distribution method for the Ringle: a CD with a slip-sleeve cover.

Reuters reports that the idea is that if consumers can download any ringtones they want, why not let them buy them on CD.

Sony BMG Music and Universal Music Group will release 50 and 20 titles respectively in October and November. The CD’s will sell for either $5.98 or $6.98. Distributors will include BestBuy, Wal-Mart, Target and Amazon.

I’m nearly speechless. The CD Single is dead and the Record Industry believes that people will spend near $7 on buying a Ringtone and single on a CD. I think the multitude of Ringtone sellers and even Apple has nothing to worry about.

(image credit: icanhascheeseburger)

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Sony CMOS News: New Sony CMOS Sensor Set To Revolutionize Videography And Photography

sonycmos.jpgAt present, capturing still images at a high resolution cannot be done by freezing and cutting video recorded content at specific frames. If this is attempted a blurry image, or one with low-resolution shall result. Sony has plans to launch a new CMOS sensor that will make the above circumstance a thing of the past. A prototype of the new sensor, shooting at 60fps, was able to render staggering 6MP still images.

Even though the barbarian that is the Casio Exilim has managed to pull off a similar feat, this development ensures that CMOS sensors could eventually become the preferred technology in cameras/video cameras, as the two slowly become integrated. This endeavor has the ability to make a massive impact on the industry. Professionals will no longer have to concern themselves with one art form over the other; instead, the distinction between still images and video capture are set to blend into one seamless continuum. Though this is unlikely to make the camera obsolete entirely, we do not think that is the goal. Giving people more options that are usable are the main desires of such advancing technologies, and this promises nothing less. We have our eyes well and truly peeled for when this advancement hits the mainstream. At present, both Sony and Casio seem to be dithering around the prototype stage, even if Casio have a sexy looking case for that tasty CMOS number, who will hit first with a working model is anyone's guess. [Product Page via TFOT].

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Conspiracy!: RFID Chips May Cause Tumors

VERICHIP.JPGWe guess some technology is just too bad to be true. Because despite being approved by the FDA back in 2005, RFID chips were shown to cause animal tumors—in a number of studies—back in the mid 90s. So are the studies bunk? Not necessarily, because the AP has consulted "leading cancer specialists" who feel the findings are a red flag. But the plot thickens...

In 2005, two weeks following the approval of VeriChip Corp's RFID chips, FDA overseer Tommy Thompson left the FDA. And five months later he ended up on the board of VeriChip Corp. Coincidence? Honestly, we're not sure.

While most of us fear the Big Brother aspects of RFID, the positive medical prospects are quite promising. You know, if they don't cause gigantic tumors in the 2,000 people who currently have implants. [AP via engadget]

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Worm Supercomputer: World's Biggest Supercomputer is a Virus?

supercomputer.jpgThe Storm Worm Botnet currently infects between one and ten million computers worldwide, which means that it has access to a huge amount of processing power and somewhere between 1 and 10 Petabytes of RAM. This apparently makes it one of the most powerful computers in the world, with more computing power than the ten fastest supercomputers in the world combined.

These interesting, but admittedly vague and flaky estimates come from computer Scientist, Peter Gutman. Although you can pick at the numbers quite easily, the guy makes a very interesting point. While projects like Seti@Home can harness a lot of computing power, a virus or worm that doesn't need to ask permission from a user could conceivably be vastly more powerful. Imagine the potential if virus writers found more interesting things to do with those cycles than send spam.

Will the first person to find extraterrestrial signals be an amateur hacker, rather than Seti? Could complex protein folding solutions be found by bored crackers? And would the benevolent act of finding a cure for a genetic illness outweigh the malevolent act of creating the worm that rounded up the processing cycles needed to do it? [Uber Review]

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