Wednesday, July 11, 2007

MIT: The iPhone's Untapped Potential

c77-7-10-07.jpg Core77 picks up on a June MIT Technology Review article describing some of the unrealized potential in the iPhone.

"Turns out that, in addition to having the interface to kill all portable interfaces, it is tricked out with a number of just slightly utilized sensors; specifically an accelerometer, an ambient light meter, and an IR motion sensor.

While Apple has applied these to the admirable goal of rotating your screen and adjusting your brightness for you, some other smart people have already been busy using them for more creative ends. Like learning about human nature."
Start with the iPhone, Work Back to Human Nature
Posted by: Carl Alviani on Tuesday, July 10 2007

c77-7-10-07.jpg

MIT Technology Review put a brief article up at the end of June describing some of the unrealized potential in the iPhone. Turns out that, in addition to having the interface to kill all portable interfaces, it is tricked out with a number of just slightly utilized sensors; specifically an accelerometer, an ambient light meter, and an IR motion sensor. While Apple has applied these to the admirable goal of rotating your screen and adjusting your brightness for you, some other smart people have already been busy using them for more creative ends. Like learning about human nature.

Now, take a step back: Accelerometers are motion detectors--they get used to help measure distance walked (pedometers) and the intensity of car crashes (impact meters), among other things. Some creative designers have figured out how to make them fun (Nintendo Wii). It's not a huge stretch to combine this sort of data with light, motion and sound sensing to start getting a picture of what a user is doing all day, moment to moment. Standing, sitting, and walking have recognizable signatures, and from there it's a short computational step to recognizing when a user is cooking, working, hanging out, shopping, etc. It's like a diary, but honest. It's like Twitter, but less irritating.

Now, take another step back: Once again, MIT researchers are way ahead of us. Here's a study group called Reality Mining that's been gathering data in this manner from study participants since 2004, combining it with data on proximity sensing between users, and analyzing the hell out of it. Findings are ongoing, but what's already there is massively intriguing. Social networking in the real world has a statistical signature, and measurable patterns called Eigenbehaviors start emerging. It's still mostly in the realm of statisticians and analysts, but the trajectory points insistently toward a new and powerful tool for designers.

Potential applications are significant for....well, who aren't they significant for? Consumer electronics designers looking for new interface methods; medical and fitness product designers looking for better ways to get information from users to devices; design researchers who want higher quality data from a less-intrusive method: pay attention. Things are changing.

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JetBlue Uses 'Simpsons' Sweeps as Reward

Things that make you go "huh?" By Amy Johannes

JetBlue is promoting "The Simpsons" movie with a sweeps and extends its tie-in as the official airline of Springfield, the characters' hometown.
JetBlue Airways is kicking off its partnership with "The Simpsons Movie" with a sweepstakes overlay for loyalty program members and an unusual tie to the characters' hometown. The sweepstakes is part of a larger marketing effort to promote the Twentieth Century Fox film. JetBlue has been named the "Official Airline of Springfield." As such, the company will launch its first specialty aircraft, dubbed "Woo-Hoo, JetBlue" at a press event on July 17 in Burbank, CA. The plane, which features an image of Homer and a logo with the company's Springfield status, will be in service that day and added to the regular flight rotation schedule, the company said.

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Tuesday, July 10, 2007

Word of Mouth

Women: share/whisper -- for them to share/whisper to their friends about something, it has to give them a temporary advantage that they want to cure by having their friends get the same advantage as quickly as possible (e.g. did you know there is a secret sale at Jimmy Choo? here's how you get it).

Men: brag -- for them to brag to their friends about something, it has to give them a temporary advantage to articulate (e.g. my new barbecue gets as hot as 1500 C); then their friends have to figure out how to equalize themselves or one-up them a bit further (e.g. mine does 1700 C).

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search engines - vertical search niche search

The List, April 2007

Search Engine name URL Category
Accoona www.accoona.com A.I. Search (HM)
AfterVote (SEM) www.aftervote.com Social Search
Agent 55 www.agent55.com MetaSearch
AllTha.at www.allth.at Continuous Search
AnswerBus www.answerbus.com Semantic Search
Blabline www.blabline.com Podcast Search
Blinkx* www.blinkx.com Video Search
Blogdigger www.blogdigger.com Blog Search
Bookmach.com* www.bookmach.com Bookmark Search
ChaCha* (#1 2006) www.chacha.com Guided Search
ClipBlast!* www.clipblast.com Video Search
Clusty* www.clusty.com Clustering Search
CogHog www.infactsolutions.com/projects/coghog/demo.htm Semantic Search
Collarity* www.collarity.com Social Search (HM)
Congoo* www.congoo.com Premium Content Search
CrossEngine (Mr. Sapo)* www.crossengine.com MetaSearch
Cydral http://en.cydral.com Image Search (French)
Decipho* www.decipho.com Filtered Search
Deepy www.deepy.com RIA Search
Ditto* www.ditto.com Visual Search
Dogpile www.dogpile.com MetaSearch
Exalead* www.exalead.com/search Visual Search
Factbites* www.factbites.com Filtered Search
FeedMiner www.feedminer.com RSS Feeds Search
Feedster www.feedster.com RSS Feeds Search
Filangy www.filangy.com Social Search
Find Forward www.findforward.com Meta Feature Search
FindSounds* www.findsounds.com Audio Search
Fisssh! www.fisssh.com Filtered Search (HM)
FyberSearch www.fybersearch.com Meta Feature Search
Gigablast* www.gigablast.com Blog Search
Girafa* www.girafa.com Visual Display
Gnosh www.gnosh.org Meta Search
GoLexa www.golexa.com Meta Feature Search
GoshMe* (SEM) www.goshme.com Meta Meta Search
GoYams* www.goyams.com Meta Search
Grokker* www.grokker.com Meta Search
Gruuve www.gruuve.com Recommendation Search
Hakia www.hakia.com Meaning Based Search
Hyper Search http://hypersearch.webhop.org.90.seekdotnet.com Filtered Search
iBoogie www.iboogie.com Clustering Search
IceRocket* www.icerocket.com Blog Search
Info.com www.info.com MetaSearch
Ixquick* www.ixquick.com Meta Search
KartOO* www.kartoo.com Clustering Search
KoolTorch (SEM) www.kooltorch.com Clustering Search
Lexxe* www.lexxe.com Natural Language Processing (NLP)
Lijit www.lijit.com Search People
Like* www.like.com Visual Search
LivePlasma* www.liveplasma.com Recommendation Search (HM)
Local.com* www.local.com Local Search
Mamma www.mamma.com MetaSearch
Mnemomap www.mnemo.org Clustering Search
Mojeek* www.mojeek.com Custom Search Engines (CSE)
Mooter* www.mooter.com Clustering Search
Mp3Realm http://mp3realm.org MP3 Search
Mrquery www.mrquery.com Clustering Search
Ms. Dewey* www.msdewey.com Unique Interface (HM)
Nutshell www.gonutshell.com MetaSearch
Omgili www.omgili.com Social Search
Pagebull* www.pagebull.com Visual Display
PeekYou www.peekyou.com People Search
Pipl http://pipl.com People Search
PlanetSearch* www.planetsearch.com MetaSearch
PodZinger www.podzinger.com Podcast Search
PolyMeta www.polymeta.com MetaSearch
Prase www.prase.us MetaSearch
PureVideo www.purevideo.com Video Search (HM)
Qksearch www.qksearch.com Clustering Search
Querycat http://querycat.com F.A.Q. Search (HM)
Quintura* www.quintura.com Clustering Search
RedZee www.redzee.com Visual Display
Retrievr http://labs.systemone.at/retrievr/ Visual Search
Searchbots www.searchbots.net Continuous Search
SearchKindly www.searchkindly.org Charity Search
Searchles* (DumbFind) www.searchles.com Social Search
SearchTheWeb2* www.searchtheweb2.com Long Tail Search
SeeIt www.seeit.com Image Search
Sidekiq* www.sidekiq.com MetaSearch
Slideshow* http://slideshow.zmpgroup.com/ Visual Display
Slifter* www.slifter.com Mobile Shopping Search (HM)
Sphere www.sphere.com Blog Search
Sproose www.sproose.com Social Search
Srchr* www.srchr.com MetaSearch
SurfWax* www.surfwax.com Meaning Based Search
Swamii www.swamii.com Continuous Search (HM)
TheFind.com* www.thefind.com Shopping Search
Trexy* www.trexy.com Search Trails
Turboscout* www.turboscout.com MetaSearch
Twerq www.twerq.com Tabbed Results
Url.com* www.url.com Social Search
WasaLive! http://en.wasalive.com RSS Search
Web 2.0* www.web20searchengine.com Web 2.0 Search
Webbrain* www.webbrain.com Clustering Search
Whonu?* www.whonu.com MetaSearch
Wikio* www.wikio.com Web 2.0 Search
WiseNut* www.wisenut.com Clustering Search
Yoono* www.yoono.com Social Search
ZabaSearch* www.zabasearch.com People Search
Zuula* www.zuula.com Tabbed Search (HM)

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Monday, July 09, 2007

Get A Little Bling At HotOrNot

San Francisco based HotOrNot, a popular online dating site which has broken most of the de-facto rules of running a silicon valley startup, is shaking things up again.

For the last several months they’ve been testing a new service called Hotlists, which lets users add a little brand bling to their profile and build out their identity through association. Co-founder James Hong writes about the new product on his blog today. I interviewed Hong last week in anticipation of this post - hear the podcast over on TalkCrunch.

HotOrNot users have been able to add descriptive tags to their profiles for years (well before “tags” were made popular by sites like Technorati and Flickr). But Hong and co-founder Jim Young wanted to let people add a visual “tag” too, and even let social networks pop up around these tags.

So they added quietly added “Hotlists” earlier this year, letting users add a brands, people, things, whatever to their profile along with a visual cue. Already, a significant portion of HotOrNot’s users have added things to their HotList, even though the site has not promoted the feature at all. People just see it on other profiles, then add it to their own, too.

The profile above shows Hong’s Hotlist, which includes brands like Sprint, Nike and Apple, as well as the band Snow Patrol and others. Users can add anything at all to their Hotlist - if it doesn’t exist there is a simple process for creating it, adding an image and descriptive keywords. All users who then add it to their profile are linked in the service, and there is a dedicated page for each item that shows all users who’ve added it and lets people leave comments.

The purpose of Hotlists, says Hong, are to bring people together who have similar interests, something the site has done a very good job at over the years (up to ten marriages per day occur between people who’ve met on the service). But it also happens to be a brilliant business strategy, too.

Hotlists tell HotOrNot exactly what brands, bands, movies, TV shows and other cultural trends their users like. HotOrNot will learn over time to spot new trends (the hot new bands, for example), as they begin to rise in popularity in the Hotlists. And they will be able to market stuff to their users with a previously unheard of degree of precision.

This is a rare example of a new feature that strongly appeals to users (the adoption rate speaks for itself), and is also great for business. The more things people add to their Hotlist, the more information HotOrNot has about them. And over time they’ll be able to make money, I suspect, from that information.

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Anatomy of an Internet scam

July 9th, 2007 Posted by ZDNet Government @ July 9, 2007 @ 4:13 PM

Through persistence and tech savvy, a tenacious San Jose detective has uncovered a Internet crime ring that sheds light on how these criminals carry out their digital thievery, reports the San Jose Mercury News.

In just five months, Detective Mike Niehoff uncovered a massive Internet fraud ring that used Craigslist, eBay and PayPal to steal tens of thousands of dollars from San Francisco Bay Area consumers.

Alvin Ma, 23, and Calvin Ma, 21, and two other members of an Interent crime ring were convicted of stealing credit card numbers through a phishing scheme. They used the stolen numbers to buy and sell goods over the Internet. The Ma brothers used a free software program called Dark Mailer to create emails with fake headers that appeared to be from AOL or PayPal.

"It's quite easy to make up an email that looks just like it's coming from a legitimate company," said Robert Chestnut, eBay's global head of trust and safety. "Everybody gets these phishing emails with the eBay logo and PayPal logo, the Bank of America logo, the Amazon logo. . . . They send them to me at eBay."

Santa Clara police received a complaint by Darin Petersen, 33, after he sold his Apple Powerbook a San Jose woman calling herself "Henrietta Johnson." She transferred $1,35 to Petersen's PayPal account and sent her "husband" to pick it up. Two weeks later, the PayPal payment was cancelled.

Not one to give up, Petersen then drove to the San Jose address and discovered that someone else was using Johnson's account. That's when Detective Niehoff took over.
Peterson had the knowledge to provide the IP address of thief who had posed as Henrietta Johnson. Neihoff was then able to get a warrant so as to match it up with a real person.

Neihoff traced the IP address to 49-year-old Greson Ma in Daly City, CA. His sons, Alvin and Calvin had been arrested before for using stolen credit cards to buy stuff on the Internet.

Clean-cut honors students living in a nice Daly City neighborhood, the Ma brothers lived a double life. On the laptop Niehoff took from the Ma home, he found a template for the phishing Web site "AOL.com Billing Central," along with more than 20,000 AOL email addresses.

Along with computers, the Ma brothers plus two others bought more than $50,000 worth of Xboxes and Rolexes over the Internet with stolen credit cards. All four of the men struck plea bargains and are serving time in San Quentin.

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Is Your Website Slow to Load ? Catch the Culprit with Pingdom

"4 seconds" - remember that magical number ? If a web page doesn't load within 4 seconds, lot of visitors are likely to leave the website.

Tricks to Make Your Webpages Load Faster

Now several elements of a web page (like CSS, Iframes, Flash, Javascript, graphics) can increase the page loading time but how do you pinpoint the exact culprit that slowing the site ? A normal HTML web page may have ad scripts being served from Google Adsense servers, Flash video player from YouTube, images from Blogger Photos and so on.

web page loading time

PingDom Full Page Test is a useful tool that mimics a web browser and generates a nice interactive graph detailing the load time of different objects (like CSS Files, Javascript, etc) which are included in the web page.

You can view the list of objects either in load order or as a hierarchy. The hierarchy view allows you to see which objects are linked to in for example a CSS file. Objects that fail to load are highlighted in red.

PingDom's tool is based on SiteTimer [read review] but with a sleek and more user-friendly interface. If you have Firebug extension on Firefox, goto the "Net" tab and it will also show similar data.

tools.pingdom.com | example | How fast your site loads ?]

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Researchers devise thermally-activated flexible display

The race to create bigger smaller and better flexible displays now has yet another participant, but Weijia Wen and colleagues at the Hong Kong University of Science and Technology are putting a toasty twist on their iteration. The team has reportedly developed a "flexible, thermally-activated electronic display made from a mixture of metal nanoparticles and plastic," which costs far less than most similar alternatives to create and measures just 150-microns in thickness. Moreover, these units are able to change hues based on the surrounding temperatures, and while only fixed patterns are available for viewing at the moment, the crew hopes to implement an array of "thermal pixels" in the future for more dynamic opportunities. A display that warns you of an overheating machine / battery / toy -- who woulda thunk it? [Thanks, Alan]

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Zonbu's subscription-based PC reviewed

Filed under:

PC World has gotten its hands on the semi-infamous Zonbu desktop -- a Linux based, environmentally friendly, ultra-small, ultra-cheap PC which is being launched this month -- and they've issued the first field report. The system, which we mentioned back in May, is based around a Via chipset and has no internal storage save for 512MB of RAM and a 4GB flash drive used for the OS. The $99 computer is meant to be used in conjunction with a $12.95-a-month service, much like a mobile phone (with a two year commitment and all), and provides 25GB of storage space on Amazon's S3 servers. The reviewer seems impressed with the speed and stability of the computer, OS, and included apps, but underwhelmed with the online storage process (slow, small), and lack of an included optical drive. The critique also covers a "community" version of the Zonbu ($250), which axes the subscription and adds root access to the computer -- which PC World seems to feel is a more sellable option for the new company -- although overall they recommend the system to anyone with basic computing requirements. Of course, you could just get an Apple TV for around that price and hack it, but that might not be up your alley, so check the read link for the whole, exciting breakdown. [Thanks, Corine]

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WildCharger pricing details emerge

Filed under: ,

WildCharge has updated its website with more information about its pad-based wireless WildCharger solution. The company has revealed that adapters for the Motorola RAZR (which replaces the back cover) and the iPod nano (via a dock adapter) will set you back $34.99. The dock itself will be $59.99, meaning that it could cost you as much as $130 to wirelessly charge -- assuming you own both an iPod and a RAZR -- your phone and MP3 player. Still interested? If so, you should be able to pick up all three sometime this month. [Thanks, David; via Slippery Brick]

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