Friday, April 27, 2007
ScratchYourself: Viral Sweepstakes That Brands Could Love
A new service called ScratchYourself came to our attention today. It’s a fairly simple Flash application that lets users upload an image and build a lottery-style scratch card from it. During the beta period people have a chance to win some very limited cash prizes that total $90 or so per day across all winners.
Once a scratch card has been created, users can email it to friends or embed it on their site. I created a quick scratch card with our logo and have embedded it below.
What interests me more than the front end, which would easily be duplicated, is the business model and payments infrastructure they’ve put in place. Users have an incentive to create and embed these on their blogs, MySpace page, etc.: if you create a scratchcard and someone wins a prize, you get the same prize as the creator of the card. Prizes are awarded, at the winner’s choice, via paypal, mailed check or amazon gift certificate.
The company’s business model is to attract advertisers to sponsor prizes (cash, products, coupons). If ScratchYourself turns out to be trustworthy and can circumnavigate the rather complicated federal and state regulations governing sweepstakes, brands could be attracted to this. You get a good long look at the image underneath the scratch area, which is more than can be said for most banner advertising. And publishers will like the ability to win the same prizes as their readers.
Shycast and Bix (acquired by Yahoo) are also experimenting with brand based contests, albeit through video (and Shycast is also a social network).
Posted by Augustine at 11:22 AM
Akamai Releases FoxTorrent 1.0 - Firefox BitTorrent Add-on
Red Swoosh (acquired by Akamai for $15 million earlier this month) released v1.0 of FoxTorrent today. This is a fully functional BitTorrent client for Firefox that works cross platform (Windows, Mac, Linux) and has a very cool additional feature - the ability to stream files as they are downloading.
This is no Azureus (my BitTorrent client of choice), but it does the job and saves time by allowing you to manage torrents directly from the browser. I tested it on a few (non-copyright infringing, of course) files and it worked great on the standard BitTorrent functionality. Streaming just didn’t work, although with the way the BitTorrent protocol breaks files into pieces and reconstructs them in a non linear way means you may have to wait until the file is mostly complete to even begin streaming. I’ll try it again once the files are nearly complete.
Posted by Augustine at 10:28 AM
Audiobaba.com - An Acoustic Similarity Search Engine
Posted by Augustine at 10:27 AM
Thursday, April 26, 2007
Stewart and Caterina
Flickr co-founders Stewart Butterfield and wife Catarina Fake.
"He says many casual Flickr users want to sell their pictures but aren't sure how to proceed with copyright or payment. On the flipside, media companies would love to tap into the wealth of material but can't always find it or the photographer."
source: http://www.cbsnews.com/stories
Posted by Augustine at 5:24 PM
Verizon/Vonage Lawsuit As A Proxy For What's Wrong With The Patent System
Group Of Banks Sues TJX Over Data Breach
Posted by Augustine at 4:42 PM
Got A Good Credit Score? Rent It To Someone In Need
Posted by Augustine at 4:41 PM
Zipcar + ParkatmyHouse
London is host to one of the coolest and most functional partnerships we've seen recently. A collaboration that lets people share cars and parking places! It's hard to believe it's taken so long for something like this to come around...
ParkAtMyHouse is a new service that provides affordable and penalty-free parking around public venues by enabling property-owners to rent out their empty driveways, garages, car parks and other spare pieces of land to drivers needing somewhere to park. Anyone can register to rent out their parking space to consumers and/or businesses.
The new service has just partnered with ZipCars - another progressive company that allows users to rent cars by the hour or day. Users can book a Zipcar online or over the phone at any time, any day of the week. Then all you have to do is walk to the nearby car, unlock it by swiping your unique Zipcard across the windscreen and drive away with the minimum of fuss.
Posted by Augustine at 4:02 PM
BACKUP: Create easy online backups with Jungle Disk and Amazon S3
Tech columnist Mike Elgan has found what he considers the ultimate backup solution: Jungle Disk, a front end for Amazon's S3 storage service.
Jungle Disk puts a virtual drive on your computer that looks like any another hard drive. Unlike "regular" backups systems, you can browse, open, check and confirm the validity of every file in your backup by simply opening the folder, and using the files as if they were on your local hard drive. They're not locked away in a cryptic, proprietary system.The Jungle Disk application lets you set up automated backups, which looks for any file changes in the files or folders you specify, then backs up any modified files at the frequency you set. You set it and forget it.
Jungle Disk is free while in beta; down the road it'll cost you $20 or $1 per month. As for S3, it's a pay-as-you-go service that costs 15 cents per gigabyte of storage and 20 cents per gigabyte of data transferred.
Those are pretty affordable rates, but you can accomplish almost exactly the same thing with MediaMax and Mozy, both of which are free. What do you think? Put your online-backup thoughts where they belong: the comments! —Rick Broida
Posted by Augustine at 3:15 AM
Wednesday, April 25, 2007
Create Animated GIFs Online - Photo Slideshows without Flash
Posted by Augustine at 10:44 PM
Getty Images vs. Flickr
excerpted from Thomas Hawk's Digital Connection Thursday, March 01, 2007 Getty Images vs. Flickr Let's take this a step further though and look at Creative. This is the side of stock photography where marketers go to get images to sell things. Below are three searches that I selected at random. Las Vegas, candle and clouds. Now click through to the search pages for these terms at Flickr and at Getty Images. Which one is better? Is it clearly better? If you were a marketer would it make a difference to you which one you pulled your images from? Las Vegas Getty Las Vegas Flickr Candle Getty Candle Flickr Clouds Getty Clouds Flickr Now let's take this a step further and enter into the long tail of stock photography let's do a search for Tujunga (a small town in the San Fernando Valley where I grew up) and Mount Tam (a local mountain in Marin here in the Bay Area). Tujunga Getty Tujunga Flickr Mount Tam Getty Mount Tam Flickr Interesting what you get here isn't it? You see with 400 million images in their library Flickr is the better stock agency for long tail stuff for sure. The problem just is that Flickr hasn't figured out how to turn this on yet.
Posted by Augustine at 10:22 PM
Business 2.0 - Can Amazon.com Play Nice with Others?
source: http://blogs.business2.com/beta/2007/04/can_amazoncom_p.html by Owen Thomas excerpt "FlickrCash, a service which searches Flickr, likewise neglects to mention Yahoo's interest in the name."
Posted by Augustine at 2:42 PM