Microsoft 'Tags' 2 billion real-world objects with its phone-friendly barcodes

Microsoft might be late to the cameraphone-able barcode game, but it appears to be making up for lost time. Its multi-colored (and, frankly, rather attractive) Tag barcodes added a few important innovations on top of the general QR code concept, and apparently to good effect: 2 billion Tags have been printed since the January 2009 launch, and 1 billion of those Tags were printed in the past four months. Sounds like Microsoft has found some momentum, and they claim to have gained a lead in the publishing industry already. Obviously, the analytics, customization, and anti-fragmentation nature appeals to Big Barcode, but we'll have to wait and see if Tag is the ultimate choice of the everyman. Plus, won't ads be able to hack our brains and implant URLs at-will soon enough? We're holding out for that.

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Microsoft 'Tags' 2 billion real-world objects with its phone-friendly barcodes originally appeared on Engadget on Wed, 27 Oct 2010 20:10:00 EDT. Please see our terms for use of feeds.

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