Thursday, October 29, 2009

How Motorola Stopped Sucking [Motorola]

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/fv35tVv-ekM/how-motorola-stopped-sucking

So, uh, how did this company make this phone? A happy accident, it turns out.

Right after taking the cursed reins of Motorola, then-incoming CEO Sanjay Jha had a short town hall meeting and was accosted by a Moto engineer working on Android, Rick Osterloh, as he came off the stage. "By the end of that week, Mr. Osterloh was sitting on the corporate jet, flying with Mr. Jha back to California" to talk up Android, according to the NY Times' account.

Jha lopped off Moto's entire Symbian division in weeks, and when Windows Mobile hit delays, punted it entirely. Most impressively, I think, when it came time to pick out the brains of their new phones, Jha rejected a chip that his division had made when he was at Qualcomm, prior to Motorola, in favor of the TI OMAP chip that's in the Droid.

Funny thing about the Droid, while its aesthetic is dominated by a strict functionalism, it was actually even harder-edged before—Verizon asked Motorola to make it rounder and add the softer touch back so it didn't appeal solely to dudes. (Um, good job with that?) I'm just happy for Motorola that they weren't crushed into oblivion by the weight of their own ineptitude and might actually mount a real comeback. There's more to the story over at the Times: [NYT]