Friday, September 19, 2008

Southern Alps

Source: http://feeds.feedburner.com/~r/TheDieline/~3/396608888/southern-alps.html

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I came across Southern Alps while at the Fancy Food Show in July, and was immediately drawn to the packaging. The brand showcases the (excellent) product beautifully, letting the food itself attract the eye. Contrasting the earthiness of the product with a simple and cost-effective packaging solution and compelling copywriting makes this brand particularly striking.

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