Monday, June 02, 2008

Taste Strips Give Ads a New Flavor

Source: http://feeds.feedburner.com/~r/adage/homepage/~3/302494652/article.php


NEW YORK (AdAge.com) -- A study conducted by Starch Communications, a division of GfK Custom Research North America, indicates that the Peel 'n Taste flavor strips -- edible strips of film -- are raising awareness and increasing purchase consideration with consumers -- at least, those who are brave enough to try them.

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