While we love the low power consumption and ultra-high contrast achieved by OLEDs, there's one thing we hate: OLED's short lifespan. Toshiba and Panasonic are looking to change the game by announcing a new technology today that doubles the life of OLED displays. We're talking a bump from the stated 30,000-hour lifespan of Sony's XEL-1 TV to somewhere beyond that of your typical 50,000-hour LCD panel. Tosh and Panny's trick is to use a new metal membrane inside a prototype 20.8-inch panel to move light more efficiently. Let's see if this new development brings forth Toshiba's timeline for an OLED TV any. Please Toshiba, with sugar?