Wednesday, April 25, 2007

Getty Images vs. Flickr

excerpted from Thomas Hawk's Digital Connection Thursday, March 01, 2007 Getty Images vs. Flickr Let's take this a step further though and look at Creative. This is the side of stock photography where marketers go to get images to sell things. Below are three searches that I selected at random. Las Vegas, candle and clouds. Now click through to the search pages for these terms at Flickr and at Getty Images. Which one is better? Is it clearly better? If you were a marketer would it make a difference to you which one you pulled your images from? Las Vegas Getty Las Vegas Flickr Candle Getty Candle Flickr Clouds Getty Clouds Flickr Now let's take this a step further and enter into the long tail of stock photography let's do a search for Tujunga (a small town in the San Fernando Valley where I grew up) and Mount Tam (a local mountain in Marin here in the Bay Area). Tujunga Getty Tujunga Flickr Mount Tam Getty Mount Tam Flickr Interesting what you get here isn't it? You see with 400 million images in their library Flickr is the better stock agency for long tail stuff for sure. The problem just is that Flickr hasn't figured out how to turn this on yet.